PowerPoint Template

The PowerPoint template consists of a Title page with four image options (Well Servicing, Pumping Services, Fluid Services and Drilling) and a Text page.

ppt1

Title Page Option

ppt2

Title Page Option

National Ad 3

Example Text Page

Download PowerPoint Template here.

Logo & Type:

The logo and tagline are the cornerstone of our brand. Please refer to the guidelines below when using the logo and type standards to ensure the brand is not compromised.


Using The Logo Files: Corporate logos are available in the following formats – EPS, JPEG and PNG files. Please refer to the desciptions below when selecting your logo file.

JPEG: These files are not high-resolution and should not be used for professional-level printing. They are intended for low-resolution applications such as web usage, word processing or sales presentation programs.

EPS: These files are scalable to any size and are preferred by most graphics professionals. They can be used for offset printing, sign making and other applications requiring higher resolution output.

PNG: These files are provided for use in PowerPoint presentations and other screen-based media requiring lo res output. These files are not scalable and should not be used for printing or ad placements.

The correct colors for reproduction of the division logo are: Basic Orange (PMS 165) and Cool Gray 11.


Logo Color Scheme: The colors selected for Basic Energy Services company identity are an integral to brand recognition. We use two main colors to represent the Basic Energy Services Brand: Orange and Gray.

Basic Color
 
PMS (Pantone)
Flat color printing
CMYK
Process color printing
RGB
Screen-based projects
HEX
Web-based projects
Basic Orange Pantone 165 c-0 / m-59 / y-96 / k-0 r-245 / g-132 / b-38 f58426
Basic Gray Pantone Cool Gray 11 c-0 / m-2 / y-0 / k-68 r-113 / g-112 / b-116 717074

Logo / Clearance Area / Minimum Size: To ensure the integrity of the logo in relation to other type and/or graphics, a minimum clearance area has been established. The minimum size gives you the smallest height the logo should be reproduced.

Logo / Tagline CLEARANCE AREA The minimum white space surrounding the logo must be equivalent in size to the uppercase B in the type treatment of the logo.

Logo / Tagline MINIMUM SIZE The minimum size of the logo must be no less than 1/4” in height.

* Above illustration not to scale

Logo Color / EPS Download: Click on the file name to download the logo files. EPS files are provided for print-based materials. JPG files are provided for screen-based use.

Basic Logo
PMS Pantone
CMYK
RGB
2 Color
Black
 
White
 
1 Color White
Orange

Tagline Usage: The Basic Energy Services tagline, “Our Life’s Work is the Life of the Well.™,” should be used on collateral material to reinforce Basic’s brand story. The font, Eagle Book, should be used when possible in marketing related materials. It should be in all caps with a generous amount of letter spacing.


Photos


Coil Tubing

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Coil Tubing

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Coil Tubing

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Coil Tubing

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Drilling

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Drilling

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Drilling

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Drilling

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Drilling

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Drilling

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Faces of Basic

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Faces of Basic

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Faces of Basic

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Faces of Basic

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Faces of Basic

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Faces of Basic

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Faces of Basic

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Faces of Basic

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Faces of Basic

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Faces of Basic

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Fluid Services

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Fluid Services

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Fluid Services

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Fluid Services

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Fluid Services

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Fluid Services

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Fluid Services

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Frac Tanks

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Machine Shop

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Machine Shop

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Cementing

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Cementing

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Hydrogen

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Hydrogen

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Pumping Services

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Pumping Services

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Pumping Services

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Snubbing

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Snubbing

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Saltwater Disposal

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Saltwater Disposal

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Saltwater Disposal

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Saltwater Disposal

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Saltwater Disposal

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Tubing Testing

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Tubing Testing

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Tubulars

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Tubulars

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Tubulars

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Tubulars

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Water Solutions

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Water Solutions

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Water Solutions

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Water Solutions

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Well Servicing

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Well Servicing

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Well Servicing

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Well Servicing

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Well Servicing

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Well Servicing

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Well Servicing

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Well Servicing

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Wireline

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Wireline

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Wireline

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Literature:

Basic Energy Services has created several marketing pieces to promote the company and reinforce key messages that differentiates us from our competitors. These marketing pieces are available to download as a PDF file.

Corporate/General: A corporate overview brochure and indepth service brochures are available via
PDF download. A system pocket folder and an recruiting brochura are also available.
lit corp capabilities
Corporate Overview
lit corp pocketfolder
Basic Energy Services Pocket Folder

Files Available for Download:
Corporate Pocket Folder
Comprehensive Services Brochure (8.5x11)
HR Recruiting Brochure (4x9)



Service Brochures:

lit serv snubbing
Snubbing Brochure Sample
lit serv tubulars
Tubular Insert Sample
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